Here?s To The Death Of ?Personal Branding? On The Internet

I'm not exactly sure who made being a "personal brand" a thing on the Internet, but I'd really like to sit down with them and ask them why they thought that it was a good idea. You see, an entire ecosystem of people looking to make money have cropped up around this notion of helping people become a "brand." Honestly, it's bull, and I'd like to see it stop. Why is it bull? Because unless you're Kim Kardashian and have a line of clothes of fragrances, you are not a brand. You are a person.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XUIs8PrpZ1Y/

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